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>'Behave differently, make a difference' expert sessions 2009
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Initiatives 2009
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research studies 2009
PHID Sessions
> KOL conference, London, September 29th and 30th 2008
Professor—Protégée
KOL Emblem London KOL Conference report
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myPHID news

Posted Monday 18 May 2009 I 20:32
Reps to retire, social media to surge
Physicians react more positively to internet relationships with pharma...

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Posted Friday 15 May 2009 I 11:31
Twittering is old hat to patients
It's a brave new pharma-communication world out there...

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Posted Tuesday 17 February 2009 I 19:20
Enough of the guidelines — time for shared responsibility and Good Relationship Practice
New guidelines by the Pharmaceutical...

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'Commit to care' research studies 2009

  1. UNDERSTAND – the first international study to unearth the perceptions of medical experts on pharmaceutical professionals, the way they create relationships and communicate, the key barriers to forming more authentic relationships, and the changes that medical experts would like to see.

  2. APPRECIATE – the first international study to forecast the impact of retraction by the pharmaceutical industry should all relationships be severely limited. This will investigate who would pay for medical conferences, where the medical community would garner product and research information and the potential impact on the progress of medical science research and discovery.


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