myPHID are encouraging the pharma industry and the healthcare community to contribute and join in with a collective effort to increase 'Development and Promotional Literacy' amongst the medical community.

This is to enable medical students and practicing physicians to improve their ability to differentiate between promotional and scientific data and improve integration of pharmaceutical products into clinical decision-making in a more informed manner.

It is hoped that sponsorship by industry will convey their commitment to work transparently and effectively with physicians and health care workers to ultimately improve patient outcomes and also to help correct misperceptions of over-commercialisation of medical practice and encourage a collaboration of scientific endeavour.

myPHID are working with leaders in the field, societies and regulatory authorities to launch a campaign that will include examples of best practice and also to develop an educational programme that will include 4 core modules:

LEARNING MODULE 1: DRUG DEVELOPMENT PROCESS
Learn about company R&D efforts and integration within changing disease management modalities and patient preferences.

LEARNING MODULE 2: APPROPRIATE INTERACTIONS
Review perceptions and permissibility of interactions under governmental, self-regulating and authenticating guidelines and GRP.

LEARNING MODULE 3: DATA DIFFERENTIATION AND INTERPRETATION
Understand how to disentangle commercial reasoning from clinical applicability by considering methodological qualities, comparative outcome measures, contextualization of emotive and authoritative distortion.

LEARNING MODULE 4: ETHICAL PRACTICES
Consider value of aligning personal and professional aspirations by establishing the right spread-of-practice between personal, patient and public benefits.

From November, myPHID will feature examples of attempts to increase literacy. Please return to the site.


If you have an example that you would like to submit for publication please contact the team.

If you have a suggestion about a core learning need to improve literacy please contact the team.