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PHID Perspectives
> Tomorrow's doctors, today's doubts, yesterday's knowledge
> Peer Review – The need for Change
> Dumbing down or shaping up?
> Time to move from rhetoric to reality?
Development and Promotional Literacy
Good Relationship Practice
PHID Initiatives
>'Behave differently, make a difference' expert sessions 2009
> 'Positive presence'
Initiatives 2009
> 'Commit to care'
research studies 2009
PHID Sessions
> KOL conference, London, September 29th and 30th 2008
Professor—Protégée
KOL Emblem London KOL Conference report
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myPHID news

Posted Monday 18 May 2009 I 20:32
Reps to retire, social media to surge
Physicians react more positively to internet relationships with pharma...
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Posted Friday 15 May 2009 I 11:31
Twittering is old hat to patients
It's a brave new pharma-communication world out there...
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Posted Tuesday 17 February 2009 I 19:20
Enough of the guidelines — time for shared responsibility and Good Relationship Practice
New guidelines by the Pharmaceutical...
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The following initiatives will run in 2009:

  • Promotional literacy and developmental literacy.
  • Pharmony principles and frameworks.
  • Portraying the positive for Pharma.
  • Medical science mistakes – making better sense of the nonsense.
  • Transparency and trust – the core essentials.
  • Talking medicine not marketing.

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